Good morning!
"See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the wilderness and streams in the wasteland."—Isaiah 43:19
As the calendar inches closer to spring, there's something stirring in the air: longer days, returning color and the quiet but unmistakable sense that something new is taking shape. Isaiah 43:19 has always felt like a verse for this time of year. Not just a promise for ancient Israel, but an invitation to open our eyes to what God is already building around us.
New growth doesn't wait for perfect conditions. It breaks through. And for those of us in marketing, media and ministry, that's worth sitting with as we plan, create and communicate in 2026.
In this issue, we're taking a close look at how World Vision partnered with The Christian Post to reach nearly 7 million faith-driven readers across a 12-month campaign, generating over 155,000 clicks and a 2.24% blended CTR that outpaced nonprofit digital norms. It's a masterclass in audience alignment and what happens when your message meets the right people.
We're also covering the forces reshaping the broader media and marketing landscape: why CMOs are overhauling their budgets around creators, how digital audio advertising is finding its footing as a serious channel, what's changing inside ad production, and why both faith and business leaders are sounding the alarm over the GOP's standing with Latino voters.
Let's get started.
